21位全球顶尖主厨、食品行业专业人士及美食博主抵达维多利亚州，开启为期8天的深度探访之旅（8月26日‑9月2日），本次活动旨在扩大国际市场对澳大利亚高端牛肉的需求。

代表团成员来自东南亚、中东、英国、美国、大中华区、韩国、日本等核心出口市场，将深度考察维多利亚州世界级牛肉产业，走访牧场经营者、加工企业、屠宰师与主厨，完整了解澳大利亚牛肉从牧场到餐桌的全流程。

本次访问是澳大利亚肉类及畜牧业协会（MLA）核心项目“澳洲牛肉伙伴”的重要组成部分。该项目集结国际合作倡导者，在主要出口市场提升澳大利亚高端牛肉的知名度、认可度与市场需求。

本次代表团活动由MLA与维多利亚州全球贸易局联合举办。为期一周的行程让参与者实地感受维州一流牛肉产业，对接供应链各环节的牧场主、加工商、屠宰师、主厨及行业专家。

行程期间，代表团将走访维多利亚州肉牛牧场，沉浸式体验全产业链，了解澳洲生产体系、动物福利举措、可持续发展成果以及质量保障标准。

代表团还将参与由MLA专家开设的“澳洲肉类学院”专题课程，实操学习分割屠宰与烹饪，熟悉澳大利亚牛肉各部位、食用品质特点以及菜品应用方案。

项目旨在加深代表团对澳大利亚牛肉产业的认知，打造一支具备影响力的大使队伍，让他们回国后分享所见所闻，推广澳大利亚牛肉。

MLA国际市场总经理安德鲁·考克斯表示，本次代表团活动，让海外极具影响力的餐饮行业合作方，直接对接澳大利亚牛肉产业背后的从业者。

“‘澳洲牛肉伙伴’项目希望让代表团亲身感受整条供应链的用心、专业与创新，从而成为澳大利亚牛肉的长期拥护者。”考克斯说道。

“这批主厨与行业专家在各自市场拥有强大影响力。让他们直接对接我们的牧场主、加工商和行业专家，能够让外界更加认可澳大利亚牛肉享誉全球的品质、稳定性与可靠品质。”

“‘澳洲牛肉伙伴’项目的价值，体现在代表团结束之后依旧延续的合作关系。我们搭建起近百人的全球网络，成员均实地探访过澳洲牛肉产业，并依托亲身见闻，在本土市场推广澳大利亚牛肉。”

“维多利亚州牛肉产业业态丰富，美食文化底蕴深厚，是本年度项目的理想举办地。从吉普斯兰肉牛产区，到墨尔本鲜活的餐饮市场，代表团将亲眼见证澳大利亚牛肉如何生产、加工，最终登上全球各地的菜单。”

维多利亚州贸易、旅游与投资部长娜塔莉·苏莱曼表示，维多利亚州是出口强州，贸易是本州经济增长的核心驱动力。

“维多利亚州牛肉产业广受全球青睐绝非偶然，它具备世界一流水准。把本土头部出口企业和重点市场采购方对接起来，有助于释放其全球发展潜力。”

“我们会持续扶持食品与纤维出口企业，让全世界消费者都能够体验到我们标杆级的优质产品。”

依托“澳洲牛肉伙伴”项目，MLA与维多利亚州全球贸易局持续深耕全球重点市场合作，拉动澳大利亚牛肉市场需求，展示行业在品质、可持续发展以及创新层面的坚守。

查看全部澳洲牛肉伙伴大使简介，请访问：ABM Chef profiles

消息来源：MLA

Twenty-one of the world's leading chefs, food professionals and food influencers have arrived in Victoria for an immersive eight-day tour from 26 August to 2 September, designed to strengthen global demand for premium Australian beef.

Representing key export markets across Southeast Asia, the Middle East, the United Kingdom, the United States, Greater China, Korea and Japan, the delegation will gain unprecedented access to Victoria’s world-class beef industry, meeting producers, processors, butchers and chefs while exploring the journey of Australian beef from paddock to plate.

The visit forms part of Meat & Livestock Australia's (MLA) flagship Aussie Beef Mates program, which brings together international advocates to build awareness, appreciation and demand for premium Australian beef in key export markets.

Delivered in partnership with Global Victoria, the week-long delegation will provide participants with a firsthand look at Victoria's world-class beef industry, connecting them with producers, processors, butchers, chefs and industry experts from across the supply chain.

Throughout the week, delegates will visit Victorian beef properties and participate in immersive supply chain experiences showcasing Australia's production systems, animal welfare practices, sustainability credentials and quality assurance standards.

As part of the delegation, participants will attend specialised Aussie Meat Academy sessions delivered by MLA experts, alongside hands-on butchery and culinary experiences that explore Australian beef cuts, eating quality attributes and menu applications.

The program aims to deepen delegates' understanding of Australia's beef industry while creating a network of influential ambassadors who can share their experiences and champion Australian beef in their home markets.

MLA General Manager International Markets, Andrew Cox, said the delegation provides an opportunity to connect some of Australia's most influential foodservice advocates directly with the people behind Australian beef.

“Aussie Beef Mates is about creating lifelong advocates for Australian beef by giving delegates a firsthand understanding of the care, expertise and innovation that exists throughout our supply chain,” Mr Cox said.

“These chefs and food professionals have significant influence in their respective markets. By connecting them directly with our producers, processors and industry experts, we're helping build a deeper appreciation for the quality, consistency and integrity that make Australian beef sought after around the world.”

“The strength of Aussie Beef Mates lies in the relationships that continue long after the delegation concludes. We've built a global network of close to 100 chefs, food professionals and influencers who have experienced Australia's beef industry firsthand and use that knowledge to promote Australian beef in their home markets.”

"Victoria's diverse beef industry and renowned food culture make it an ideal setting for this year's program. From Gippsland's cattle country to Melbourne's vibrant food scene, delegates will experience firsthand how Australian beef is produced, processed and ultimately showcased on menus around the world."

Victorian Minister for Trade, Tourism and Investment, Natalie Suleyman, said Victoria is an exports powerhouse with trade a key driver of the state’s economic growth.

"There is a reason Victoria’s beef industry attracts strong global demand – it’s world-class. Connecting our leading exporters with buyers from key markets helps them reach their global potential.

“We will continue to back our food and fibre exporters to ensure our gold-standard products can be enjoyed by consumers right across the globe.”

Through Aussie Beef Mates, MLA and Global Victoria continue to build relationships with key global markets while supporting demand for Australian beef and showcasing the industry's commitment to quality, sustainability and innovation.

To view all Aussie Beef Mates’ profiles, visit: ABM Chef profiles

Source：MLA