三分之一澳大利亚年轻女性铁储备不足，铁摄入量仅为推荐每日摄入量的一半。为此，澳洲肉类及畜牧业协会（MLA）在10月12日至18日的铁营养认知周期间，重点宣传澳洲红肉的营养价值。

缺铁仍是全球最普遍的营养问题之一。MLA正向澳大利亚医护人员、消费者以及重点国际市场传递相关信息，强调富铁食物在健康均衡饮食中的重要性。

MLA食品与营养部总经理莫妮克·卡申表示，该数据说明大众，尤其是女性群体，亟需提升对膳食铁需求的认知。

“铁对维持体能、保障认知功能、维持身体健康至关重要，但很多澳大利亚年轻女性摄入的铁不足。”卡申女士说道。

“瘦红肉是吸收率高的血红素铁的优质膳食来源之一，是帮助人们满足营养需求的重要食物。

“鉴于三分之一年轻女性存在铁储备不足的情况，我们希望帮助澳大利亚民众了解铁的食物来源，明白简单的饮食选择就能改善铁营养状况。”

澳洲肉类及畜牧业协会认识到医护人员在改善缺铁问题中的重要作用，与医疗媒体平台Ausdoc合作，为全澳全科医生提供定向科普学习资料。

该项目已收获热烈反响，三分之一的全科医生查阅了MLA的营养资料。资料提供实用、循证的专业信息，方便医生和患者沟通铁摄入相关问题。

MLA还将科普内容送到诊疗候诊区，全国926家全科诊所的屏幕播放科普视频。

“全科医生经常接诊存在乏力、精力不足等症状的患者，这类症状可能与缺铁相关。”卡申女士表示。

“为医护人员提供可靠的营养信息，能够确保患者获得实用建议，了解瘦红肉等富铁食物在膳食中的作用。”

除线下诊所外，MLA依托脸书、照片墙、抖音海外版触达消费者，看到数字平台对大众日常饮食选择的影响持续提升。

本次宣传投放动画、信息图及科普内容，讲解动物性食物中的血红素铁与植物性食物中的非血红素铁的区别，并给出实操建议，指导人们将瘦红肉搭配进均衡餐食。

活动同时重申澳大利亚膳食指南建议：适量食用瘦红肉，作为多样化健康饮食的组成部分。

本次宣传活动还覆盖亚洲、中东等澳洲红肉核心出口市场。当地消费者对健康养生关注度持续上升，为推广澳洲牛羊肉的营养价值创造了契机。

韩国相关研究显示，中老年女性群体存在贫血问题；中东健康产业不断发展，便于触达越来越注重健康的消费群体。

MLA海外团队投放本土化营养科普内容，加深消费者对澳洲红肉在均衡膳食中作用的认知。

“无论在本土还是海外，澳洲红肉都具备亮眼的营养卖点。”卡申女士表示。

“随着消费者愈发关注食物营养价值，我们拥有绝佳机会，展示澳洲牛羊肉如何助力健康生活方式。

“我们将营养科普带进全科诊所、社交媒体以及海外市场，帮助消费者理性选择食物，同时凸显澳洲红肉的价值。”

消息来源：MLA

One in three young Australian women have insufficient iron stores and are consuming just half their recommended daily iron intake, prompting Meat & Livestock Australia (MLA) to put the nutritional benefits of Australian red meat in the spotlight during Iron Awareness Week (12–18 October).

With iron deficiency remaining one of the world's most common nutritional concerns, MLA is taking its message directly to Australian healthcare professionals, consumers and key international markets to highlight the importance of iron-rich foods in a healthy, balanced diet.

MLA’s Group Manager – Food and Nutrition, Monique Cashion, said the figures reinforced the need for greater awareness of dietary iron requirements, particularly among women.

“Iron is essential for maintaining energy levels, supporting cognitive function and keeping our bodies healthy, yet many young Australian women are not getting enough,” Ms Cashion said.

“Lean red meat is one of the richest dietary sources of highly absorbable haem iron, making it an important food for people looking to meet their nutritional needs.

“With one in three young women having insufficient iron stores, we want to help Australians better understand where their iron comes from and how simple dietary choices can make a difference.”

Taking the iron conversation into GP clinics

Recognising the important role of healthcare professionals in addressing iron deficiency, MLA has partnered with healthcare media platform Ausdoc to deliver targeted educational resources to general practitioners across Australia.

The initiative has already generated strong interest, with one in three GPs engaging with MLA's nutrition resources, which provide practical, evidence-based information to support conversations with patients about iron intake.

MLA has also taken its message directly into medical waiting rooms, with educational videos appearing across 926 GP clinic screens nationally.

“GPs regularly see patients presenting with symptoms such as fatigue and low energy, which can be associated with iron deficiency,” Ms Cashion said.

“Providing healthcare professionals with credible nutritional information helps ensure patients receive practical advice about the role iron-rich foods, including lean red meat, can play in their diets.”

Reaching Australians where they get their nutrition advice

Beyond medical clinics, MLA is targeting consumers through Facebook, Instagram and TikTok, recognising the growing influence of digital platforms on everyday dietary choices.

Animations, infographics and educational content will explain the differences between haem iron found in animal foods and non-haem iron found in plant foods, while providing practical advice on incorporating lean red meat into balanced meals.

The campaign also reinforces Australian dietary guidance on consuming lean red meat in moderation as part of a varied, healthy diet.

Australian red meat's nutrition credentials go global

The campaign is also extending into key Australian red meat export markets across Asia and the Middle East, where growing consumer interest in health and wellness is creating opportunities to promote the nutritional benefits of Australian beef and lamb.

In South Korea, research has highlighted anaemia concerns among middle-aged and older women, while the Middle East's expanding wellness sector presents opportunities to connect with increasingly health-conscious consumers.

MLA's international teams are delivering locally tailored nutrition content to strengthen consumer understanding of Australian red meat's role in a balanced diet.

“Australian red meat has a compelling nutrition story to tell, both at home and internationally,” Ms Cashion said.

“As consumers become more conscious of the nutritional value of their food, there is a real opportunity to demonstrate how Australian beef and lamb can contribute to a healthy lifestyle.

“By taking this message into medical clinics, onto social media and into our international markets, we're helping consumers make informed food choices while reinforcing the value of Australian red meat.”

Source：MLA