今年10月，来自全球的23位知名主厨、餐厅经营者、肉商及食品行业专业人士将探访澳大利亚绵羊牧场，把澳洲羊肉的故事带回各国后厨、餐厅与消费者面前。

本次是澳大利亚肉类及畜牧业协会（MLA）“羊肉大使”项目有史以来规模最大的代表团，一行人将走访西澳大利亚州与维多利亚州，拜访养殖农户，实地体验澳洲优质羊肉背后的养殖模式、技术创新与专业经验。

该项目旨在将具备影响力的国际餐饮从业者转化为澳洲羊肉的长期推广者，拉动产品需求，巩固澳洲羊肉在核心出口市场的口碑。

2025年项目曾接待来自13个国家的21名餐饮从业者，并取得良好成效；今年这一创纪录规模代表团将全面了解澳洲羊肉供应链，涵盖牧场养殖、加工、零售及餐饮服务全环节。

MLA国际市场总经理安德鲁·考克斯表示，该项目是培育澳洲羊肉国际需求的重要举措，搭建起养殖户与全球饮食决策人群之间的桥梁。

“澳洲绵羊养殖户有着精彩的故事，‘羊肉大使’项目把这些故事直接带给有影响力的主厨、肉商和餐饮领军人物，由他们在国际市场为我们的产品发声。”考克斯说道。

“正是这群人，决定餐厅的菜品、向消费者推荐食材，并在全球食品市场展示产品。”

“邀请他们亲临澳洲，能让他们切身感受澳洲羊肉的品质，以及这份品质背后从业者的付出、热忱与专业能力。”

“对于国内养殖户而言，这一活动有助于提升澳洲羊肉在重点国际市场的认可度与消费偏好，最终拉动市场需求。”

代表团行程将从西澳核心绵羊产区启程，之后前往维多利亚州，活动包含牧场参观、养殖户交流、加工与肉类分割演示、厨艺挑战赛以及美食品鉴。

行程亮点之一是2026年10月15日在卡坦宁举办的西澳肉类营销合作社（WAMMCO）年度大会。到访的羊肉大使们将在此一展厨艺，参与烹饪挑战赛，菜品由WAMMCO成员评审。

考克斯称，让国际餐饮人才直接对接澳洲养殖户，是项目能够取得成效的核心。

“实地亲眼看到澳洲羊肉生产全过程、直接聆听养殖户的讲述，是无可替代的体验。”考克斯表示。

“当‘羊肉大使’归国后，会把这段经历带到自家餐厅、企业和行业人脉圈，向新受众推介澳洲羊肉，持续传递其高端产品的价值。”

“过去十年间，我们搭建起不断壮大的全球推广网络，助力澳洲羊肉持续占据各国主厨与消费者的视野。”

考察结束后，各位羊肉大使还将通过菜单研发、餐饮教学、媒体宣传以及消费者互动活动，持续推广澳洲羊肉。

消息来源：MLA

Twenty-three influential chefs, restaurateurs, butchers and food professionals from around the world will visit Australian sheep farms this October, taking the story of Australian lamb back to international kitchens, restaurants and consumers.

The largest delegation in the history of Meat & Livestock Australia's (MLA) Lambassador program will travel through Western Australia and Victoria, meeting producers and experiencing firsthand the farming practices, innovation and expertise behind Australia's premium lamb.

The initiative is designed to turn influential international culinary professionals into long-term advocates for Australian lamb, helping drive demand and strengthen the product's reputation in key export markets.

Building on the success of the 2025 program, which welcomed 21 culinary professionals from 13 countries, this year's record delegation will gain insights into Australia's lamb supply chain, from on-farm production through to processing, retail and foodservice.

MLA General Manager – International Markets Andrew Cox said the program was an important investment in building international demand for Australian lamb and connecting producers with the people influencing food choices around the world.

“Australian sheep producers have a fantastic story to tell, and the Lambassador program puts that story directly in front of influential chefs, butchers and food leaders who can champion our product in international markets,” Mr Cox said.

“These are the people influencing what's served in restaurants, recommended to consumers and showcased across global food markets.

“By bringing them to Australia, we're giving them a firsthand understanding of the quality of our lamb and the people, passion and expertise behind it.

“For our producers, this is about building stronger recognition, preference and ultimately demand for Australian lamb in some of our most important international markets.”

The delegation will begin its journey in Western Australia's key sheep-producing regions before travelling to Victoria, with a program featuring farm visits, producer engagements, processing and butchery demonstrations, culinary challenges and dining experiences.

A highlight will be the WAMMCO Annual General Meeting in Katanning on 15 October 2026, where the visiting Lambassadors will put their culinary skills to the test in a cooking challenge, with dishes judged by WAMMCO members.

Mr Cox said connecting international culinary talent directly with Australian producers was central to the program's success.

“There's no substitute for seeing Australian lamb production firsthand and hearing directly from the men and women who produce it,” Mr Cox said.

“When Lambassadors return home, they take those experiences into their restaurants, businesses and professional networks, helping introduce Australian lamb to new audiences and reinforce why it is a premium product.

“Over the past decade, we've built a growing global network of advocates who are helping keep Australian lamb front of mind with chefs and consumers around the world.”

Following the tour, Lambassadors will continue promoting Australian lamb through their menus, culinary education, media activities and consumer engagement initiatives.

Source：MLA