今日正式推出一项全新大型项目，数千名维多利亚州畜牧养殖户将借此提升养殖效益、经营利润并拓宽市场渠道。

该项目由澳大利亚肉类及畜牧业协会（MLA）与维多利亚州农业局联合出资600万澳元打造，借助成熟数字化工具助力养殖户活用农场数据，优化经营决策，快速落地见效。

养殖户可依托MyFeedback等工具对照加工厂标准评估胴体品质，参考MSA肉质评级结果，调整养殖方案以匹配市场需求、提高收益。

项目还将协助养殖户对标各类核心盈利指标，包括孕检结果、羔羊标识与断奶成活率、养殖成本、资产管理回报率及权益回报率。

澳大利亚肉类及畜牧业协会研发与推广总经理萨拉・斯特罗恩（Sarah Strachan）表示，本次投入旨在帮助养殖户从现有采集的数据中挖掘更多价值。

斯特罗恩女士称：“项目将为养殖户提供实用工具，增强决策信心，直接改善农场经营收益。”

“无论是提高产羔率、稳定达到加工厂肉质标准，还是提升草场利用率，本项目聚焦养殖户能够切实落地见效的经营目标。”

预计项目将直接覆盖约1600名养殖户，并通过各类推广活动辐射另外6000名从业者。

项目于巴拉瑞特举办的优质羊毛、优质羔羊与优质肉牛行业大会正式启动，依托维多利亚州农业局旗下优质羊毛/羔羊、优质肉牛服务网络落地实施。项目资金由澳大利亚肉类及畜牧业协会捐赠公司（MDC）配套，依托全州成熟养殖户服务网络，推广经过验证的成熟方案与工具。

养殖户可在资深技术顾问扶持下，组建小规模同行交流小组开展实操学习。

小组内将落地多项成熟养殖技术：开展牛羊种群基因测评、建立胴体品质与种源关联分析、土壤草场检测，同时参考载畜量基准提升土地产出效率。

动物健康与抗逆能力也是重点扶持方向，配套实操活动涵盖虫卵计数、驱虫药耐药性检测、饲草检测及营养配餐规划，保障不同气候条件下畜禽生产稳定。

项目还为技术顾问、代理商及各类行业服务商提供定向培训、一对一指导与专业能力提升课程，保障维多利亚全州养殖户均可获得标准化、高质量技术服务。

项目整合澳大利亚肉类及畜牧业协会全套工具与项目资源，包括草场增肉计划、羔羊育种体系、牲畜合规运输标准、良种优饲项目，推动高效成熟养殖技术大范围普及。

项目采用分级 “监测赋能管理” 模式，养殖户可先从动物健康、草场产出等基础指标监测起步，逐步进阶至全农场财务经营对标、温室排放追踪等深度数据分析。

维多利亚州农业部长米凯拉・塞特尔议员（Michaela Settle MP）表示，本次合作将惠及全州各地区乡村社群。

塞特尔女士表示：“牛羊养殖产业向好发展，乡村社区才能蓬勃兴旺。本次投入为农户配备实用工具，提升生产效率、增强抗风险能力，夯实长期盈利基础。”

“我们为维多利亚农户提供落地扶持，助力农场提质增效、提升专业能力，实现长效稳定经营。”

本项目建立在以往推广成效突出的扶持计划之上，核心思路是复制成熟有效的模式，形成全州范围产业提升效应。

斯特罗恩表示，与维多利亚州农业局的合作红利将覆盖整个产业，不局限于单一农场。

她表示：“帮助养殖户打通从牧场到加工厂全链条数据应用，能够提升生产效率、降低经营风险，增强维多利亚红肉产业长期市场竞争力。”

欢迎广大养殖户、技术顾问、代理商及屠宰加工企业参与项目，更多详情可咨询优质羊毛/羔羊、优质肉牛服务平台、维多利亚州农业局及各地基层服务团队。

消息来源：MLA

Thousands of Victorian livestock producers will be able to boost their performance, profits and market opportunities through a major new program being launched today.

The initiative, a $6m partnership between Meat & Livestock Australia (MLA) and Agriculture Victoria, will help producers use on-farm data through proven tools to improve their decision making, with immediate results.

This includes using tools such as MyFeedback to better understand carcase performance against processor specifications, including MSA outcomes, and using that information to improve market alignment and returns.

Producers will also be supported to benchmark key drivers of profitability, including pregnancy scanning results, marking and weaning rates, cost of production, return on assets managed and return on equity.

MLA General Manager for Research, Development and Adoption, Sarah Strachan, said the investment is about helping producers get more value from data they already collect.

“This is about giving producers practical tools and confidence to make better decisions that directly impact their bottom line,” Ms Strachan said.

“Whether it is improving lambing percentages, hitting processor specifications more consistently, or lifting pasture utilisation, this program is focused on outcomes producers can see in their own businesses.”

The program is expected to directly engage around 1,600 producers, with a further 6,000 reached through broader adoption activities.

Launched at the BestWool Best Lamb and BetterBeef Conference in Ballarat and delivered through Agriculture Victoria’s BestWool/BestLamb and BetterBeef networks, the jointly funded initiative through MLA Donor Company (MDC) will scale proven programs and tools through trusted producer networks across the state.

It will make it easier for producers to participate in small, peer-to-peer groups supported by experienced advisors.

Through these groups, producers will apply proven practices such as genetic flock and herd profiling, linking carcase performance back to genetics, soil and pasture testing, and using stocking rate benchmarks to improve land productivity.

Animal health and resilience will also be a strong focus, with practical activities including worm egg counts, drench resistance testing, feed testing and nutrition planning to support performance in variable seasonal conditions.

Advisors, agents and service providers will be supported through targeted training, mentoring and professional development, helping ensure producers receive consistent, high-quality advice across Victoria.

The initiative will connect producers with a suite of MLA tools and programs, including More Beef from Pastures, LambPlan, Fit to Load and BredWell FedWell, helping drive greater adoption of proven practices that lift performance.

A tiered “measure to manage” approach will allow producers to start with simple baseline measures such as animal health and pasture performance, and progress to more advanced benchmarking including whole-farm financial performance and emissions tracking.

Victorian Minister for Agriculture, Michaela Settle MP, said that this partnership will benefit regional communities throughout Victoria.

“Stronger sheep and beef businesses mean stronger regional communities, and this investment is giving farmers practical tools to improve productivity, strengthen resilience and build long-term profitability,” Ms Settle said.

“We’re backing Victorian farmers with practical support that strengthens farm businesses, builds capability and helps position them for long-term success.”

The program builds on initiatives that have already delivered strong adoption and results, with a focus on scaling what works to create statewide impact.

Ms Strachan said the partnership with Agriculture Victoria would deliver benefits beyond individual farm businesses.

“By helping producers better use data from paddock to processor, we can improve productivity, reduce risk and strengthen the long-term competitiveness of the Victorian red meat industry,” she said.

Producers, advisors, agents and processors are encouraged to get involved, with more information available through BestWool/BestLamb, BetterBeef, Agriculture Victoria and local network teams.

Source：MLA